Using sports events or sportsmen for promotion of goods and services – is one of the most popular trends in marketing last years. One of the main goals of our Agency is to optimize this work for heads of marketing companies at Russian market.
Among our clients are more than 100 sportsmen and we cooperate with the majority of sports events companies in Russia. We have unique analytic data required for choosing the optimal partner.
iSport is the only agency in Russia able to implement any project in sports marketing and with direct access to all the potential partners.
Services for advertisers
Finding an athlete for brand’s marketing activities
Along with having direct contact with dozens of sportsmen we know their schedule, training process, sports achievements, advertising contracts, etc. You provide us with a task and deadlines – we find the best solution.
Sports marketing consulting
Not all the heads of marketing departments are interested in sports and are aware of social and image attractiveness of one and each sportsmen. We are doing big analytical work and created our own system of determining the popularity of each sportsman based on his media activity, social networks activity, publicity and other criteria. Same way we analyze the sports competitions. We know how to spend the money properly on sports marketing and are willing to help you make the right choice.
Athlete integration in marketing activities
In addition to the traditional use of the image of an athlete in advertising campaigns, there are dozens of ways to integrate athletes into marketing projects. Many of them are particularly effective when working with niche target audiences or for regional marketing tasks. Nevertheless, brands very often use the most expensive and not always the most efficient way of working with a sportsman. We implemented dozens of projects, starting from creative autograph sessions up to trainings for VIP-clients of our customers.
Consulting on legal issues of sports marketing
Legal consulting is one more direction. We know how to conclude a contract with an athlete in a right way, taking into account his commitments to the club and sponsors of tournaments he participates in.